The Importance of Appointment Setter in a Telemarketing Set-up

Cost-effective methods in appointment setting, surveys, lead generation and order
booking and database update are some of the regular features of telemarketing services. A business which wants to employ a telemarketer will always look to satisfy himself if these qualities are present in the telemarketer. An appointment setter can be called the first in the chain of employees in a telemarketing Service who would move the business forward to the next level but since the foundation is laid by him, it is
mandatory that he be someone who is confident, knows what he is talking about. He should exude a professionalism that would impress the target and earn a good name for the telemarketing service.

An appointment setter in a telemarketing service goes to work with a contact sheet in which he would find potential leads that might mean a successful contact. He would have to patiently but with tenacity contact each of the leads, be they business or some other organizations. For easy reference, the names in the contact sheet would be divided area-wise most commonly by zip code.

An appointment setter starts by introducing himself with utmost politeness. This demeanor itself should tell the listener on the other side what kind of a person he is engaged in conversation with. There should not be any ambiguity in his mind. When this is done, a few seconds interval is to be provided to him just long enough to prepare himself to talk to you. This interval should not be too long for him to decide that one telemarketing service is like another of the same description and terminate the call.

Now, a summary of the proposal that the telemarketing service has for the business is to be put forth in a professional manner. The details of the business venture is to be given. Whether it is a product or service that is on offer by the company, the man-on-the-spot, the representative of the telemarketing service should have done ample research to know about it. This immediately creates a bond that will go a long way
in strengthening the possibility of clinching the deal. Without seeming to lead the conversation nor putting the words in the moth of the other, a good telemarketer steers the dialog towards a point where the targeted person would feel that it was he who was making the decision and the telemarketer is a mere listener, though a patient one.

When the conversation has ended and the phone has been put down, the appointment setter should be able to weigh the pros and cons of the proposed deal. Since it is who initially and primarily decides whether to pursue the particular company or not and to elevate it to the level of a sales associate or some such person, he should make sure that it is worth the efforts for the higher authorities to continue or not.

1 comment:

  1. The job of appointment setter is really important in telemarketing. He has to arrange meeting time between two parties. The way you acknowledged us is really impressive.
    appointment setters

    ReplyDelete